You’re probably already aware that internal links play an essential role in getting search engines to discover your website in an already saturated market. However, the benefits of internal links go way beyond simple practices. Here is more information on link insertion and some best practices in applying them for you and your brand.
What are They?
Before we dive into some excellent link insertion practices, let’s get the basics out of the way. Internal links link your website to another webpage, unlike external links, which do quite the opposite. Whether it’s getting your page to rank higher whenever someone searches for something relevant or directing traffic to external sponsored pages, internal links are integral to any website course. However, there’s much more to it than simply inserting a few links here and there. Here are a couple of practices to get the most out of link insertions:
Worthwhile UX
Is there something such as too many links? Experts in the market say yes!
How many times have you landed on a page crowded with so many ads you could hardly see the website’s actual content? Unfortunately, our guess is way too many.
Crowding your website with pop-up ads doesn’t give a good impression to visitors, and if they can’t find what they’re looking for, they’re likely to bounce.
Search engines consider user experience factors. So, you might be making a good cash flow right now, but your website will eventually run flat if you’re not looking out for your visitors.
Quality Content
This brings us to our next point, if you’re looking to build a strong brand image and boost user experience, you need to work on your content.
Search engine algorithms tend to filter out the same old content. So, if you’re not bringing anything new to the table, you’ll have trouble finding your place on the first search page.
Call to Action
If you still haven’t integrated call-to-action internal links to your business strategy, it may be time to reconsider. A call to action is essentially a way to answer the “What now?” question in your audience’s mind. The worst thing you could do for your website is over-complicate the entire process, making it harder for visitors to see how to take the next step.
When you’re running a page, it’s essential to look at things from your audience’s point of view. Answer their questions before they even have the chance to think of them.
A few standard calls to action that you can include are:
- Sign up for email updates
- Follow for more content on other social media pages
- Download documents or pamphlets
- Contact your team via email or call
Resolve Broken Links
This may seem obvious, but you need to address any broken internal links on your website since they’re likely to prevent crawlers from finding your website.
Bottom-line
Internal links can be the make-or-break factor for your website. However, they can be tricky to integrate seamlessly into your webpage layout. Fortunately, with link insertion tools and services, you can do all that and more in only a few clicks.
